I'll have a #1 Value Euro-Mac Meal please

To Woo Europeans, McDonald’s Goes Upscale - New York Times

This story reminded me, in an oblique way, of a city back in the 80's; Carmel-by-the-Sea in California. They tried to ban restaurants defined as either "Drive In, Formula, or Fast-Food" Establishments. I remember visiting the town back in the day when I was attending a language school nearby. Carmel-by-the-Sea has plenty of other odd regulations as well. I remember the nice shops and that while the beach was nice the water was frigid.  I was also  a poor soldier and couldn't afford to eat there.  Not even an upscale euroMcDs.